I guess all the negative press and FTC threats finally got to the core of PayPerPost. This Monday, they will announce a new policy making payment disclosure mandatory.
Although this is a step in the right direction, I still strongly disagree with many aspects of their business model. For one, payment disclosure does not need to be contained within the actual post itself (although this is encouraged), but displayed prominently somewhere on the blog.
In addition, advertisers may still require a positive write-up. Finally, advertisers pay a given price no matter the popularity (or lack thereof) of a blog, which makes no sense to me whatsoever.
Nonetheless, kudos to this bottom-feeder for trying to move toward a more ethical business model. They still have a long way to go though…