MappingTheWeb //

It looks like Jaxtr will be launching into BETA mode soon.

I received an e-mail from the company stating that they will soon be adding people to their private BETA test. They go on to say: “People with active social networking profiles and blogs will make the best testers for us since we want to make sure the jaxtr widgets get posted in places where many people see them and use them.”

If you aren’t familiar with the company and/or don’t know what they do, you can read my initial post on Jaxtr. Essentially, the start-up has created a widget that users can embed in their social network profile or blog. This widget gives the viewer of the profile the ability to call the user via a phone using VOIP.

Though this little widget presents many security and privacy concerns (see previous Jaxtr post), its simplicity and functionality may overcome its pitfalls and people may be pleasantly surprised. In addition, the viral nature of th service bodes well for its potential success. As I’ve said before, widgets are an extremely effective, low cost way of driving qualified traffic and creating brand exposure.

I’m excited to try the service and I look forward to the BETA launch.