MappingTheWeb //

In early January 2007, I made 5 blogging predictions for this year. They dealt with a variety of issues and topics from around the blogosphere. Let’s take a look at how I fared. But first, let’s review my predictions:

1. Perception shift
2. Bridging the gap
3. Deeper niches
4. More full-timers
5. Increase in blogging tools

(For an in-depth look at each prediction, visit my initial post: Blogging Predictions for 2007.)

So here we go…

Perception shift - Hit - Regular people are starting to associate the concept of a “blog” with something other than a personal journal, i.e. news, analysis, gossip, etc… This shift will not only help in the proliferation of blogging, but also in the understanding the current environment.

Bridging the gap - Miss - I totally missed on this one. In fact, I believe that the gap between the A-listers and ‘the rest’ is increasing in size. After all, there can only be a select few that reign supreme.

Deeper niches - Hit - This one goes without saying. As the number of blogs increases, it is inherent that deeper niches will emerge. Expect this to continue.

More full-timers - Hit - As the mainstream begins to embrace blogs as another media source, career opportunities become real. An expert voice, a loyal following, a lucrative niche, and some targeted ads are a formula for success.

Increase in blogging tools - Hit - We are definitely seeing an increase in the number of blogging tools being created. Companies are providing a whole spectrum of solutions that deal with everything from feeds, to statistics, to search, and much more.

Wow… 4/5 ain’t bad, albeit my predictions were a bit safe. None were overly risky or outrageous. As for 2008, I’m not going to make a list of predictions. However, I can say one thing for sure. More and more companies will be embracing and implementing blogs as a way to reach out to customers and create stronger relationships…

Note: In light, of my last statement, I am going to insert a shameless plug. As of now, I am going to be focusing my consulting efforts specifically on blog consulting under the name Tagzoom. Services range from blog set-up, to blog design, to blog strategy consulting, and more. So, if you’re looking to set-up a blog or are in need of blog strategy consulting, be sure to let me know. Also, please pass this along to anyone else who may need a hand. For more info, visit the Tagzoom site. Thanks for your support.