With all due respect, I
have used to have accounts at hi5, Friendster, MySpace, Orkut, and several other social networks, but I found them obsolete. Facebook is the cream of the crop - by a long shot. Second place is miles behind.
Now, I know many of you are sick of hearing about Facebook (as am I). But there are very important lessons to be learned from this social network that cannot be overlooked. The insights and knowledge are priceless. Therefore, I proceed…
Although Facebook does get grouped with the other social networks (SNs) above, are they all really in the same league? I mean really… none of the other SNs make sense like Facebook does. The proof is in the pudding: it seems that the other guys are now copying Facebook and/or trying to become more Facebook-esque. It was bound to happen.
Why is Facebook unrivalled?
- The people on my ‘Friends’ list are actually my friends. The same cannot be said for the other SNs.
- The Facebook interface is intuitive and easy to navigate. I get lost on the other SNs. The clutter gives me a headache.
- The other guys try to do too much. If I am looking for scrapbooks or comedy, I’ll look elsewhere. Facebook has focused on connecting people and ignored superfluous features.
There are other factors that play into my decision, but these are the most important. Facebook really has created a “social utility that connects you with the people around you”. Amazing concept? Not so much. Brilliant execution? Absolutely.