It’s been less than two weeks since launch and already BlogRush has vaulted into the Alexa top 1,000 (weekly average). It takes most start-ups, even the most viral, a year or two to crack this barrier, but BlogRush has managed to do it in less than half a month. This must mean something. This company is for REAL. This surge makes Twitter‘s success look like a lifetime achievement.
So what is BlogRush? What’s all the fuss about?
To be honest, it’s a very simple concept. That’s why it works. People understand it and can see the value. The basic premise is this: you paste an embed code onto your blog. BlogRush displays a widget with the titles of 5 blog posts from blogs similar to yours. In other words, for every page loaded, 5 other blogs are gaining potential exposure and awareness via your site. In return for every page load your blog creates, one of your headlines appears on BlogRush widget on a different blog that is similar to yours. This ensures that nobody gets ripped off or cheated.
Now here’s the kicker: for every person that you refer to BlogRush (or that signs up below you), you will receive an additional headline view for every one of your referral’s page views. This works 10 levels down. So basically, the more people you get to sign up, the more traffic you can generate for your blog. Very smart concept. In essence, this idea is very similar to many web 1.0 concepts around traffic-sharing. However, I prefer to think of this idea as the ‘link exchange of the web 2.0 world’, as it harnesses the power of widgets.
Finally, is there a revenue model? Most widgets have a hard time implementing any sort of monetization. But I think BlogRush is different. Think of this… for any and all leftover inventory, BlogRush can sell the space to potential advertisers, looking to access relevant content and blogs. Furthermore, they may even be able to add network ads to fill in the holes.
Who knows… I may soon have to ‘rush’ out and add this widget. And perhaps you may want to sign up below me? 😉
What do you think? Is BlogRush the most viral start-up we’ve seen thus far?