Reddit… Set… Go!

October 31st, 2006 | Categories: acquisitions, markets, strategy

After Google announced the acquisition of JotSpot, Conde-Nast announced that it was going to acquire YCombinator funded Reddit. Though not as popular or widespreadReddit logo as Digg, this democratic news portal has garnered a significant amount of traffic and a loyal following. Add to that the fact the company only employees 4 people and you start to develop some admiration for the team and the venture.

As a side note, Conde-Nast owns several magazines and websites (including Wired). The price tag of the deal was not disclosed.

From a personal standpoint, I am not convinced there is a fit here. I am going to have to delve further into the strategic direction of the publishing company, but my gut feeling says this doesn’t make sense. TechCrunch reports that Conde-Nast will leave Reddit as a standalone site, but also integrate it into other web properties, which I don’t get. I guess we’ll have to wait and see how this pans out before we jump to any solid conclusions.

Congrats to the team at Reddit.

One Comment

  1. Mapping The Web » MappingTheWeb Adds New Feature Says:

    […] The first icon (let’s call it four squares in a box) allows you to add an online social bookmark at The second icon (man with shovel) allows you to Digg a post quickly and easily. Finally, the third box (cute alien being) allows you to vote ‘up’ the post on Reddit, which was recently bought by Conde-Nast and is similar to Digg. […]

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