When developing an idea into a full-blown business model, there is a fine line between optimism and irrational exuberance. It is important to embrace positive energy, but also maintain a level focus. Too often, start-ups acquire tunnel vision and fail to see the big picture. This clouded judgment can bring about catastrophic consequences.
The following guest post was written by social media expert and blogger Steve Spalding. He can be found on the web at How To Split An Atom or History of Blogging.
The great thing about family is that you can always count on them.
They’re there for you when times are hard, when the chips are down, when you need support. Kind of like Social Media.
You can also count on them to fight, feud and frustrate you to no end. To be the thorn that your side has always been missing. Kind of like Social Media.
Social media is extremely powerful and scalable. It leverages the crowds to spur rapid growth. However, the very mechanism that enables this growth is often exploited in a counterproductive manner via cheating and “gaming”.
There is a fundamental problem with Digg. The site tends to favour content from big blogs and media publishers. Meanwhile, content from less prominent blogs and web-publishing entities remains in the shadows, unknown to most. This isn’t the fault of Digg itself, as the site relies entirely on user voting and participation. The flaw in the system can be traced back to the perception of users.
I read an amazing article the other day that reflects my thoughts on the blogging world to a tee. Famous author and blogger Doc Searls distinguishes the difference between blogging and flogging. It all comes back to the short attention span of bloggers and the high output of thoughtless posting.
Aidan Henry is an Internet strategy consultant, designer, and web entrepreneur.
aidanhenry (@) hotmail.com
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