How YouTube Has Harnessed The Network Effect
December 10th, 2007 | Categories: acquisitions, networks, social media, trends
Initially, it may not seem apparent how YouTube could harness the Network Effect. But upon further inspection, it becomes quite clear. The basic premise is this: I know that no matter what video I’m looking for, YouTube will have it 99.99% of the time. In other words:
“With every user added and video uploaded, the whole network becomes more valuable to all.”
It will be extremely hard for any other video sharing site(s) to play catch-up at this point. YouTube is just so far ahead. The amount of content almost seems insurmountable. Much in the same as eBay, as YouTube grows, the whole network becomes more powerful.
I believe this to be the biggest reason why YouTube has become the leading video sharing site on the net and continues to grow at a phenomenal rate.