Some start-ups choose to develop their products and services in stealth mode in order to avoid competitor attention and build hype leading up to the launch. Many believe this to be the best tactic, although I’m not yet convinced.
Everyone likes hearing their own voice. But not everyone has something important to say. In fact, it is highly unlikely that everything anyone says is overly compelling. For this reason, I believe that excessive Twittering is a form of ego-blogging.
When I’m catching up on the day’s headlines, I turn to numerous channels and sources. Generic news sites lack significance and don’t offer meaningful content. The ability to weed out the excess and focus on what’s important to you is the ultimate goal.
Has Twitter loyalty suffered from all the recent outages? Or does the fact that the community continues to thrive indicate that loyalty is stronger than ever? So-called Twitter competitors, such as Pownce and Jaiku, continue to grow as well, but we have yet to see a mass exodus from Twitter despite its poor service record.
The next generation of web services and applications will marry two seemingly separate entities - quality and quantity. Historically, knowledge and information have either come in trickles of quality or a barrage of nonsense. Attaining the synergistic point where quality and quantity can both be united is the ultimate ambition.
Aidan Henry is an Internet strategy consultant, designer, and web entrepreneur.
aidanhenry (@) hotmail.com
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