I’ve written several articles about the problems that web 2.0 is facing if it is looking to break into the mainstream. A small number of companies, most notably Facebook, are doing a good job of ushering in these technologies without scaring regular folk with complicated terminology.
So what’s the next step?
Let’s talk benefits, not technologies. Once the benefits are apparent, the ‘intimidation factor’ of web 2.0 terms will be eliminated. Subsequently, non-savvy users will be more likely to adopt the technologies and take advantage of their potential.
In other words, tell me how I can:
- Make cheaper phone calls. Don’t tell me about VOIP.
- Create my own personalized channel of content. Don’t tell me about RSS.
- Collaborate on projects or documents with colleagues. Don’t tell me about wikis.
- Add functionality to my blog or website without any technical knowledge. Don’t tell me about widgets.
Like I say, people will eventually acknowledge the terms, but for now, the benefits are what need to come to the forefront. Once this can be accomplished, useful web 2.0 sites can climb into the spotlight and showcase their value.
An interesting point to note is that a large number of Internet users are already taking advantages of these web 2.0 technologies and they don’t even know it.