Some start-ups choose to develop their products and services in stealth mode in order to avoid competitor attention and build hype leading up to the launch. Many believe this to be the best tactic, although I’m not yet convinced.
Everyone likes hearing their own voice. But not everyone has something important to say. In fact, it is highly unlikely that everything anyone says is overly compelling. For this reason, I believe that excessive Twittering is a form of ego-blogging.
In order to create consistency and ensure a steady flow of blog posts for their readers, some bloggers choose to auto-post their newest del.icio.us links. I am definitely not a big fan of this technique. In fact, I think it’s lazy and reduces the overall perception of the blog.
The term “feature creep” is often used to describe a product or service overridden with features to a point where the overall offering becomes less functional. Rather than focus on a few outstanding features, a myriad of substandard features are crammed into the product, diminishing the overall value and utility. I think the same can be said for blogs — and the abuse use of widgets.
Aidan Henry is an Internet strategy consultant, designer, and web entrepreneur.
aidanhenry (@) hotmail.com
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