What Does The Future of Yahoo Look Like?

February 14th, 2008 | Categories: acquisitions, networks, strategy

Your guess is as good as mine. The future of Yahoo remains yet again the topic of manyYahoo logo discussions. The recent rejection of Microsoft’s takeover attempt once again leaves the search giant without a concrete plan, wondering what to do next.

Simply put, Yahoo is losing ground against Google in two very important areas - search and advertising. These two areas are key to Yahoo’s future success and strength as a portal.

The management shake-up and subsequent appointment of Jerry Yang as interim CEO have done little to turn this story around. Strategic hurdles are prevalent and unresolved. I also sense a bit of an identity crisis as the company struggle to estabish priorities. May I add ”urgency” as a theme?

What about all the recent acquisitions? No-one has been able to identify a pattern or determine a logical strategy behind Yahoo’s sporadic purchasing of web properties.

All these questions leave me (and others) wondering, “What now?” I truly believe that Yahoo needs to develop strategic plan very quickly or it will lose serious ground against Google - and other rivals.

What do you think Yahoo should do? Is there anything Yahoo shouldn’t do?


  1. Mark Evans Says:

    Strategically, Yahoo appears scattered, especially when it comes to M&A. I mean, they bought MyBlogLog, del.icio.us and Flickr, for example, but what’s the fit with the core business? In particular, MyBlogLog and del.icio.us seem like they’ve been orphaned, although I do hear rumblings about a new del.icio.us beta coming out soon.

  2. narendra.s.v Says:

    there is no doubt that it takes much time to yahoo recover! if google(i may say it will!) goes on growing

Leave a Comment