MappingTheWeb //

Rarely do I blog about individual products or services. I am not often compelled or inspired by what I see. In the case of Clicky however, the company seems to be doing everything right - from a business perspective and a product strategy.

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Every web company will update its website from time to time. These iterations range in scale and scope, and often only require small tweaks. Other times, an entire revamp is in store. Evolution is necessary but not at the expense of the experience.

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The term “feature creep” is often used to describe a product or service overridden with features to a point where the overall offering becomes less functional. Rather than focus on a few outstanding features, a myriad of substandard features are crammed into the product, diminishing the overall value and utility. I think the same can be said for blogs — and the abuse use of widgets.

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The Craigslist site is as simple as it gets. Literally, it can’t get any simpler. Strategically-placed links form the underlying interface. Having said that, it is by far the most dominant classified ad site on the net. With such a simple offering and total domination, how is anyone supposed to compete?

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Making the transition from traditional media to new media is a difficult task. Old-school content providers are faced with this challenge amid a shifting industry. Newspapers are moving online. Cable TV networks and movie studios are doing the same. Many have attempted a successful transition, but few have succeeded.

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