MappingTheWeb //

Web design tends to focus around page layout and aesthetics. Site copy is often left until the end. At this point, product messaging and wording tend to be neglected and rushed. It’s extremely important to ensure that this doesn’t happen. Clear, concise messaging can be the difference when trying to create a successful web experience.

(more…)

Every web company will update its website from time to time. These iterations range in scale and scope, and often only require small tweaks. Other times, an entire revamp is in store. Evolution is necessary but not at the expense of the experience.

(more…)