Facebook Gets a Facelift… and a Backlash?

April 12th, 2007 | Categories: launch, networks, social media, strategy

Facebook new logoYesterday, the pride and joy of Mark Zuckerberg received an extreme makeover. Facebook made significant changes to the design and layout of the interface. The company claims that the changes will ‘reduce clutter on the profile page’ (new link navigation) and eliminate the need for users ‘to scroll down to find what they’re looking for’ (drop-down menus).

Whether this is truly the case or not remains to be seen…

Already, some users have expressed their frustrations and anger. Several of my friends have changed their profile statuses’ to “____ is hating the new facebook layout” or “____ is not enjoying the new facebook”. I think I’ve heard enough crap about that new ‘blue bar’ at the top of the page already to last me a lifetime. Plus, consideration must be taken for the fact that Facebook has millions of users and there is a 100% likelihood that some of them won’t agree or like the new changes. Ironically enough, the company can get feedback from users by simply looking at selected status changes via the aggregated status feed system.

Another major change manifested itself by way of the logo, or lack thereof. The iconic ‘Facebook guy’ part of the logo is now gone. Sniff, sniff… It’s been a good run. Kudos to Facebook for their plan to monetize his death by offering 100,000 limited edition ‘Facebook guy’ tombstone gifts. Expect these bad boys to go quick.

Wow… Who would have thought you could potentially make $100,000 by simplifying your logo? Mind-boggling… and PR-worthy…

Now back to the changes… So far, so good from me. I have fiddled with the new system and navigation for the past day and everything seems to be intuitive. I have yet to find something I REALLY dislike about the new launch.

If you’re a Facebook user, let me know what you like about the new changes… or what pisses you off…

4 Comments

  1. CK Says:

    When my new blog is eventually up and running, I plan to write about this. Only from a negative standpoint. The Daily Mail will be envious.

  2. papers » Blog Archive » Facebook Gets a Facelift… and a Backlash? Says:

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    […] Colin wrote an interesting post today onHere’s a quick excerptFacebook new logo Yesterday, the pride and joy of Mark Zuckerberg received an extreme makeover. Facebook made significant changes to the design and layout of the interface. The company claims that the changes will ‘reduce clutter on the … […]

  4. J Phill Says:

    I really like the new changes. Of course you have to expect a few ramblings about people not liking it, but there is no way for everyone to like it.

    But so far, the changes are solid.

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