The Venice Project on Steroids: Joost

January 17th, 2007 | Categories: launch, marketing, strategy, video

Joost logoThe other day, the official consumer name of The Venice Project was revealed: Joost. To be honest, the name sounds more fitting for Mark McGwire’s biography, but that’s a whole different story. Nonetheless, the new name is much shorter and easier to spell than its predecessor.

Furthermore, the new name sounds less technical and more consumer-friendly. This shift reminds me of the initial branding strategy of Skype. But hey, if it works, stick with it.

Having said all that, I finally got a chance to download and install the client today. Upon installation, the program opened right into a video that encompassed my entire screen, including the taskbar. Interestingly enough, the video viewing screen doubles as the navigation panel.

If you move your mouse while a video is playing, an navigational overlay appears while the video continues to play. A button at the top of the screen provides interactive information about the programme. Buttons on the sides navigate to your channels or own personalized area, which contains a chat box and optional plug-ins. Finally, the lower buttons provide video controls and settings, as well as a search box.

Currently, there are only 28 channels in the system. But my guess is that this number will increase significantly in the coming weeks, as the founders are reportedly in talks with some of the major TV networks. Thusfar, default content and channels have been supplied by such sources as MuchMusic, Warner Brothers, and Virgin.

Unfortunately, I’m still at 0 invitations. Let the hype continue…


  1. Joost Invitations Says:

    […] The Venice Project on Steroids: Joost […]

  2. prahlada reddy Says:

    please send joost invite

  3. Vamsi Krishna. Ch Says:

    I am Kaaza User fast 3 yrs I am useing kaaza P2P services I dont have joost account anybady have jost account can u give me a invitation request plz..

  4. Seong Says:

    I have 4 free joost invites, mail me
    [email protected]

  5. Max Says:

    Getting Joost Invitation become so difficult. I have try many webpage and have no luck. I hope somebody still have an invitation to give me. My email is tieutumathi[at]gmail[dot]com

  6. kyto Says:

    Please, do you have the invitation for me ? Pleasse !
    :( :( :(

  7. kyto Says:

    Please, do you have the invitation for me ? Pleasse !

  8. Testing Says:

    Joost has virtually given us Unlimited Invites in the new software version. I’ve given out 200 of those.. Do share it..

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