Where Did the Web 2.0 Buzz Go?

January 23rd, 2007 | Categories: financing, launch, marketing, strategy, trends

Is it just me or has the hype seem to have faded? I swear it was only 6 months ago (or even a few months ago) that the buzz was still buzzing. Now, it seems to have lingered. Though healthy for the Internet economy, it seems that many entrepreneurs and web junkies aren’t getting their daily dose of high adrenaline, heart-pumping web 2.0 hoopla they so dearly crave.

Evidence of this trend can be witnessed by visiting TechCrunch, widely accepeted as the grand daddy of web 2.0 blogs. It seems the content nowadays is focused more and more around the big guys (Google, Yahoo, Microsoft, AOL, Amazon) than around the small start-ups that TechCrunch became famous for writing about. I wouldn’t go as far as saying TechCrunch is selling out, but maybe we are seeing a shift. Perhaps less and less new web start-ups are launching? Perhaps major consolidation is imminent?

Furthermore, it seems TechCrunch is adding a new candidate to the “Dead Pool” on a daily basis. In other words, more and more start-ups are filing for bankruptcy and/or selling off their assets, as they just can’t make a go of it.

Maybe the industry is in a lull? Maybe a moderate crash is to be expected? I don’t think so.

New web start-ups will continue to launch as long as the Internet is running, albeit less at times than others. In any case, it takes less money and human resources than ever before to launch a successful venture. Many 1-, 2-, and 3-man operations have gone on to accomplish big things in a short time period. Many web application frameworks, such as Ruby on Rails, have given start-ups a head-start and allowed them to concentrate less on building a service from scratch, and more on creating an excellent experience. Moreover, this also allows for more time to be concentrated on the business functions as well, most notably marketing and business development.

It will be interesting to see if this lack of news is just a short-term bump or if we are indeed in the midst of a major overhaul. My guess is that it’s the former.


  1. Jeremy David Says:

    Noticed a link on Steve Rubel’s blog. Congrats!

  2. Aidan Says:

    Thanks Jeremy. Dunno how he got suckered into that ? :)

  3. plugim.com Says:

    Where Did the Web 2.0 Buzz Go?

    Aidan Henry asks about the lack of Web 2.0 buzz as of late. It does seem as though the hype is dying down some. There’s still plenty of start ups but I think people are getting sick of the whole Web 2.0 buzzword. I doubt we’ll see the end of this sty…

Leave a Comment