Joost Adds New Channels
May 20th, 2007 | Categories: marketing, networks, social media, strategy, video
In an e-mail message from the company, Joost states that they are adding over 40 new channels in the next week. A small sampling of channels to come includes:
- National Geographic
- Adult Swim
- Spike TV
- Heavy
- Hasbro
Already accessible is content from MuchMusic, Virgin, and Alliance Atlantis to name a few.
Joost reiterates that they will be adding new channels on a weekly basis, so stay tuned. This bode well for the viewer, as well as the company. It creates a more “sticky” experience and drives users back. This, in turn, generates loyalty and residual traffic, and eventually, ad revenues.
I can’t wait for a ridiculous acquisition offer from a company with deep pockets, looking to break into the new-web space… Microsoft?….