Joost Adds New Channels

May 20th, 2007 | Categories: marketing, networks, social media, strategy, video

Joost logoIn an e-mail message from the company, Joost states that they are adding over 40 new channels in the next week. A small sampling of channels to come includes:

  • National Geographic
  • Adult Swim
  • Spike TV
  • Heavy
  • Hasbro

Already accessible is content from MuchMusic, Virgin, and Alliance Atlantis to name a few.

Joost reiterates that they will be adding new channels on a weekly basis, so stay tuned. This bode well for the viewer, as well as the company. It creates a more “sticky” experience and drives users back. This, in turn, generates loyalty and residual traffic, and eventually, ad revenues.

I can’t wait for a ridiculous acquisition offer from a company with deep pockets, looking to break into the new-web space… Microsoft?….

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