In late September 2007, I wrote about the explosive “success” of BlogRush. At one point, BlogRush nearly hit 500 on the Alexa rankings – an amazing feat in such a short period of time. This rise to glory was quickly followed by a fade into oblivion. Nevertheless, a new kid is in town and his name is Entrecard. He claims to be the next big thing, but can he live up to the hype? Even more importantly, can he sustain long-term success where so many others have failed?
Since the launch of Entrecard in mid November, the site/service has exploded onto the scene. Traffic has soared. The site has nearly broken into the Alexa top 1,000 – a phenomenal feat in just 3 months. Sound familiar?
The success of these two start-ups have followed a similar path, although the long-term prospects of Entrecard have yet to play out. Don’t get me wrong, BlogRush has only been around two months longer than Entrecard, but with such viral and volatile services, two months seems like an eternity.
In short, Entrecard is an easy way to network with other bloggers and market your blog. Although it seems like a novel idea, I’m not convinced the model is sustainable. It “feels” like an affiliate/MLM-type process, which doesn’t interest or excite me. Those who use it, swear by it – somewhat akin to MLM associates. These fly-by-night type deals tend to exploit an inefficiency in the market that quickly gets filled or copied by others. For this reason, I don’t see success over the long-term as more players move into the space, saturating the market.
I can bash all I want, but my gut simply tells me this won’t work out. I give it another 3 months tops. In any case, check it out and let me know your thoughts. If you happen to be using the service, post your comments and opinions.