Jajah + Apple = iPhone with VOIP?

December 18th, 2006 | Categories: VOIP, launch, marketing, strategy

Jajah logoRumours are swirling around a possible deal between VOIP up-and-comer Jajah and cultural icon Apple. News of a possible deal first spawned from a MacDailyNews article. Apparently, co-founder Daniel Mattes has been spouting about a possible partnership. The company was contacted about an announcement, but had no news to report.

An announcement may come as early as Monday.

Jajah has maintained a relatively low profile thusfar. The porn star of online VOIP, Skype, garners most of the attention. But Jajah is quickly gaining ground and some are calling it the “Skype Killer”, including myself.

Why all the fuss about a pending deal? What may come of it?

Well, as an announcement is not yet official and details are scarce at best, I think it suffice to say that the structure of such a deal is inconceivable. However, I will tell you why this deal is very important for one of the two players - Jajah.

As I previously mentioned, Jajah has flown below the radar for quite some time. This can be seen as good and bad. It is good when you are in stealth mode and want to conceal your product offering and feature set. But the company is at a time when exponential growth and mainstream penetration is essential to compete on a higher level. A deal with the king of PR, Apple, would not only raise the profile of Jajah, but also create instant credibility among those unfamiliar with this VOIP insurgent.

Apple, on the other hand, would benefit from a solid offering in an area that is not a core competency. Though I do not see this deal as being as important for Apple, I still believe it validates a push by this tech monolith toward perpetual innovation and a cutting-edge product downline.

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