Profiling Canadian Start-Ups

May 25th, 2007 | Categories: blogs, launch, marketing, markets, social media

It can be tough to get PR on the web - especially if you’re a Canadian start-up. I know this from personal experience. I’ve worked or consulted for several Canadian start-ups. Residing in Victoria, BC, I can understand that Canada isn’t exactly Silicon Valley. But this great country should not be overlooked when it comes to new technology. Numerous successful web 2.0 ventures can trace their roots back to Canada.

For this very reason, I am excited when new, Canadian technology blogs sprout up. A recent entrant into the space, StartUpNorth, is looking to put the spotlight on little-known Canadian start-ups. This should help shine some light on entrepreneurial ventures of the North. Having said that, it is not the first of its kind. Other popular Canadian technology blogs that profile start-ups include Maple Leaf 2.0 and Mathew Ingram’s blog. I highly recommend both. Add them to your RSS reader.

MappingTheWeb also profiles Canadian start-ups from time to time.

The point is that new blogs or entrants in the space should not be considered competition, but rather added coverage and exposure for the Canadian tech industry. This benefits us all and solidifies Canada’s reputation for innovation on the web.

Watch out Silicon Valley… Beware the black sheep of the Internet…


  1. Robin Yap Says:

    The black sheep or the more innovative one? :-)
    I agree with you Aidan that getting the needed press can be a challenge. I’ve worked in Silicon Valley for about 10 yrs prior to heading to NYC then recently to Toronto. The marketing machines in the three cities are varied, yes, but can also be determined by their focus.

  2. heri Says:

    and there is Montreal Tech Watch too - although it also takes into account telecommunications and video games - areas where quebec are good at.

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