TechCrunch Site Redesign

January 9th, 2008 | Categories: blogs, launch, marketing, networks, social media, strategy

TechCrunch logoMost of the top technology blogs on the Internet have undergone a site redesign over the past year or so. These include Read/WriteWeb, Mashable, and GigaOM to name a few. In spite of this, arguably the most popular tech blog, TechCrunch, has yet to follow suit.

This struck me as somewhat surprisingly. Every time I return to the TechCrunch site, I expect to see a new look - but it hasn’t happened. I still think it would be a good idea to mix it up and introduce a fresh look. This would revive the look and feel of the blog.

From an opposing view, I can also see why TechCrunch would NOT want to introduce a new look. Perhaps the current design is working just fine. As they say in the old adage, ”If it ain’t broke, don’t fix it”. A new design might bring with it a learning curve for readers. New navigation and layout changes may create confusion. Perhaps even, TechCrunch remains focused on the content itself and other initiatives such as the Crunchies, TechCrunch 40, TechCrunch Tech President Primaries, etc… This may not leave much time for a redesign.

One last thought - maybe a redesign is underway right now and I just don’t know it. It’s a long shot but hey, I’ve surprised myself a number of times this year… 


  1. Anonymous Says:

    Yup, they have some folks working on a design to launch very soon. Looks like - pretty cool.

  2. Pete Says:

    Ha, forgot to add my name in there. ;)

  3. Aidan Says:

    Thanks for the update Pete. Much appreciated.


  4. Zoli Erdos Says:

    The first major redesign was not exactly popular .. not that it hurt TC anyway :-)

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